Target-ed Journalism

zReporting live, from the back aisle of Target. Here to bring you a very boring story that I couldn't be bothered to actually link to Target.

Back in the days before the modern internet, the news and information we received came in paper form. Back when being a paperboy was considered a genuine job. During this time Journalism was at a place where a clipboard was your best friend. During that time, journalists and the concept of journalism was quite simple. Go to a place, take notes, interview some people, then come up with a catchy article title to grab the attention of the reader.

Nowadays, however, we are far more advanced. Notepads and clipboards have been replaced by laptops and smartphones. Paperboys have been replaced by online subscriptions to newsletters. We are moving into a new age where the more advanced technology gets, the further away we move from traditional, less efficient ways of recording and transmitting information. Journalism is moving in a direction where a paper can be typed, edited, and distributed to all of the paying customers all in the course of a day.

Journalists specifically are becoming more equipped with technology that makes their jobs easier and more efficient to accomplish. They are able to gather information that they in the past may not have access too. The issue is that it may soon be obsolete. With the way the internet is headed, anyone can publish anything they want. We are seeing an influx of self-proclaimed journalists who are reporting on any topics they claim to be experts in. The issue comes in fact-checking. Many people will glance over the article title and see it as true without reading it. Newspapers only accepted articles from well trained and trusted journalists who did their research. The web removed any need for that. Self-run blogs and vlogs gave many people the opportunity to speak their own opinion, too often as fact.

Honestly, I have no clue what this has to do with Target, but I can claim I do. Whos gonna check anyways.

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